Client Testimonials

Wendy is highly insightful and brings a broad perspective into her work. Her rapport with respondents is strong and they really open up to her. Her reports provide rich insight and drive to recommendations. I also found her very easy and responsive to work with.”
– Sue Vanderwiel, Director of Insights at U.S. Cellular in Chicago, Illinois (formerly at Walgreens)

“Honestly, you owe it to yourself to work with Wendy and to do some ethnographic research as well. At UBS Financial Services we hired Wendy and her firm to look at how financial advisors used content, and how high net worth clients and prospects used content in their financial decisions. Our insights, thanks to Wendy, were, well, sort of earth shattering from a staid marketing viewpoint of content. We gained a great competitive advantage through Wendy’s acute sense of human behavior. Unique and a complete pro. And she is an absolute gas to work with!”
– Robert Frump, Executive Director of Communications for Morgan Stanley Wealth Management in New York City (formerly at UBS Financial Services)

“In 2013, the University of Oregon Libraries worked with Wendy Ames on a series of non-traditional focus groups with graduate student users, incorporating the methods of story-telling, group brainstorming and graphic facilitation. We knew through prior survey research that grad students are intensive users of information resources, library services and facilities; many graduate students also work as teaching fellows and therefore use educational technologies and online platforms as “instructors” as well. We wanted to dig in further and identify high priority service improvements for this important group of users. We turned to Wendy as the overall consultant for the project. She worked with the UO Libraries Assessment Team to design the process, run the sessions and analyze the results, We are now following up on a number of clear, actionable findings. Wendy did a wonderful job, we plan to work with her again and I highly recommend her for your user research and assessment needs.”
– Andrew Bonamici, Associate Dean University Librarian at University of Oregon in Eugene, Oregon

“Time and time again, Wendy Ames has proven to be among the best professionals I have worked with. Not only is she extremely talented and knowledgeable in the field of ethnography, she also possesses the personality and qualities required to work in a fluid environment. Her ability to handle logistics while dealing with sometimes difficult circumstances and personalities allows her to always stay on course and deliver for her team and clients. As a producer, I admire her skills and look forward to working with her as I find the experience to always be one of great learning.”
– Mark Tulloss, Producer-Director of Video and Music in Chicago, Illinois

“Wendy is a strong qualitative researcher who blends ethnography practices with traditional qualitative approaches to provide robust consumer understanding.”
– Brian Murphy, Senior Vice President for Fidelity Investments in Cincinnati, Ohio (formerly at Ipsos-UU)







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